How to Learn Picking Powerful Keywords

Before You Began an SEO campaign you really need of understand keywords You should be focusing on you may think you know keyword's section the course you probably earning a par shall understand there quite like the keyword miss and some you have a list probably know very important.

So in this section of the course you get a lookup why keyword some important.How to start keyword building list and how to do keyword analysis and what to do make show do understand them and do discover how free cuddly the use real life searchers.

Also explained what you get to do with these keywords. So Less go started learning this very fundamental concept that the glue that holds us your SEO work together.

How Keywords a channel to your prospects:

why do we care about Keyword's because channel to a prospect's keyword represent the way connected people? You want to bring your site.  In the same way busy street helps retailers connect and Potential client. 

Stores want and their windows and streets with a lot of traffic on Bali to enable them to reach people walking down that street the shop windows and enable the store to connect with those people.

In the same way site owners need to use keywords to reach the people who are using these keywords in search engines keywords allow sites to connect with uses.

This is a very simple concept of one of many web site and is really don't see it gets a bulleted decade of hundreds of businesses onto small with SEO issues were to several things related keywords.

•      You Must Know Your Prospect’s Keywords
•       Don’t Guess
•       Use the Keywords in Your Site

First league all too often when I ask clients will important keyword so they don't know next even if they think they'd do know enough and turns out they guess.

Even if they'd do know that keywords often from his ask Y they think their website should come up in the search results for this keywords that isn't seen nothing on the site suggesting that ensured.

So he is the basic principle you have a site and you want to bring people to that site. 

Those people go to the search engines and typing keywords if you're lucky when these people click search you'll site comes up the results so you have to use the keywords those people using.

So understand keyword is essential if you don't know what keyword people using you can't connect with them and you don't use the keyword to the right way you can't connected with them in this section of the course will be looking keyword's detail.

Is the foundation of your SEO Campaign so you must get ride? with a look at how the initial list of keywords and how to use of at list full keyword analysis. you find out how often the words and List actually use by Potential customers a site visitor and find other words you miss how are we using these keywords.

How Brainstorming Your Keywords:

The first step to picking the keywords you need to use brainstorming you going to manually put together list keywords you think might be useful is one of the finalist you want just the beginning something with the basic proper keywords Analysis.

So here are few tips for building an initial list of keyword’s.

1. Write Down Obvious Keywords
2. Look at Competing Sites

First start by writing down the obvious things if you are selling your site was trying to reach one keywords you likely to contain to the search engines next take a look of a few competing sites you probably know who your competitors are so low that the sites and look around site for the types of word's using you seeing.

View Source:

Right-Click --> View Source

Ctrl+U

You can also that the source code in and do this by right clicking on the webpage change depending on the browser using selecting view page source view sources so similar in the three major browser is chrome, Firefox, and Internet explorer. 

You can also use control you then look for the keyword attend cents a page for the word keywords all three browsers use control F to open the search function all be told him of the Keyword meta tag late in the Course. its engine over usual but many people still do use it so you may or may not find the tag being used you might find keywords and various other times the look of the description tag title tag and other media types of webmaster committed political keywords into the page.

1. Write Down Obvious Keywords
2.  Look at Competing Sites
3. Ask Colleagues

Now take this list your friends and colleagues sure the list and ask what they think you've forgotten a leading the list may spark a few ideas.

• Calendar – Calender
• Realtor – Realator
• Amateur – Amatuer
• Cemetery – Cemetary
• Jewelry - Jewelery

Next look for obviously spelling mistakes sunlight and the spell of a frequently delayed calendar and Milton for instance, to the cemetery jewelry and so on.

1. Write Down Obvious Keywords
2.  Look at Competing Sites
3.  Ask Colleagues
4.  Spelling Mistakes
5.  Synonyms

Now the search engines recognize misspellings and often correct forum and said targeting misspelled words is not as effective as it was a few years ago. But still asinine and using the spell versions you can find list misspellings online.

Now to delay its annual list of the synonyms if you have the word Hubbell when you least maybe you need to let howls.

• Knoweldgebase – Knowledge base
• Overtime – Over time
• Starfish – Star fish
• Email – E-mail
• Ecommerece – E-Commerce

About and that I'm a little too still official’s starfish 12 this includes were still fun but not always-aid into taking the keywords e-mail and the colors for example the search engines a pretty good figure you listen out experiment you'll find different search results from different forms of these words with different forms of words.

1. Write Down Obvious Keywords
2. Look at Competing Sites
3. Ask Colleagues
4. Spelling Mistakes
5. Synonyms
6. Spilt/Merged Words
7. Hyphenated Words
8. Singular / Plural
9. Geo Terms
10. Your Company Name
11. Competing Terms

You want to know which of the most important which terms and was commonly used improvements focus and will populate terms of the course. You see to find out the frequency of searches in the next Lecture.  

Next singular and plural again over the search engines no singular and plural folds of the city would have waited is still treat them slightly differently so you need to know which terms will comment is it the old books, or Com's the 10 books be searched far more often booked for instance bands 50% will don't forget to include she is specific terms the names of the town tool business provides services increase of four and cool shoe company in all the various formats.

Finally, the names of competing companies and the products I want caring this right now but will probably person later some point later legal issues involved in using keywords for the trademarked by competitors.

It can be done in some situations that can also get into real problems and other. still is good to know what people may be searching four so now you have a starting point that you missed an old style. You may think you have the right keywords to do was 72 and two things often happens when site and stop this point.

• You’ve Missed Some Words
• You Have Some Terms That Are Not important
• You don’t know the Relative Importance

First week in a simple keyword secondly they have keywords on the recent they think are important really not plus if you have a perfect least you still don't know the relative importance of your keywords will be seen in the next lecture and how to find will keywords and how to find out what people are actually searching four and how often is searching.

I will suggest this point to get started on your initial keyword brainstorming credit text and spreadsheet contain your keywords wasn't done that comeback you want to make the next lecture.  group and someone you really should spend some time, probably thinking and learning about your keywords becomes responding to an understanding of keywords essentials your SEO strategies but woody Allen said that 80% success is turning up well you can understand keywords you haven't turned out to spend some time now look in your keywords make shower your SEO campaigns in the right direction.

How Using Keyword Analysis Tools:

Your initial keyword list start u need to take that list proper keyword analysis using the free or commercial tool several reasons.

First you need to find important keywords evenings yours was always happens when you think of Important keyword often Alt and your prospects people you can't get to a site by using different terms.

Don’t things would happen to you because gas into the woods rind in my experience I was never happens so in this lesson keyword analysis tools Software Services that can help you more about keywords.

These services actually analyze will be the surgical to help in the search for each term as just another terms you might want to list.

Free Keyword Analysis Tools:

• https://adwords.google.com/KeywordPlanner
• http://www.bing.com/toolbox/keywords
• https://app.wordtracker.com/
• https://moz.com/tools
• http://www.keyworddiscovery.com/
• http://www.keywordspy.com/
• https://www.spyfu.com/
• https://www.semrush.com/
• http://www.seolytics.com/
• http://www.seomonitor.com/
• https://adwords.google.com/home/#?modal_active=none

Their number of these tools available by the free in commercial as far as Fritos than probably any two we really care about the Google or Bing tools provided as part of that paper click and the advertising services.

You'll need to set up the PPC accounts to use these be a need to spend any money to get to the tools as follows commercial goes there are a number of options available with advance features you can offer using the free services into taking the google.

Commercial Keyword Analysis Tools:

• Word tracker:               www.wordtracker.com
• Moz:                            www.moz.com/tools
• Keyword Discovery:       www.keyworddiscovery.com
• Keyword Spy:               www.keywordspy.com
• SpyFu:                         www.spyfu.com
• SEMRush:                    www.semrush.com
• SEOlytics:                     www.seolytics.com
• SEO Monitor:                www.seomonitor.com

By the wave if you notice bad links in the lesson and please do let me know so I can fix them in the Tutorials.

you may also run into simple free services such as in the suggestible that use the search engines suggestions the keyword analysis.

when you search at google Bing the search engine that looks at what you're typing and provide suggestions based on what other people surged for I don't believe these things are a helpful for true keyword analysis that he may be useful during the initial brainstorming face.

Adwords.com

Google.com/adwords

adwords.google.com

So let's start by taking a look of the google tool which is the most popular probably the most useful of the free services. 

You need to sign up for AdWords account if you don't already have one but not going to go into detail about that you don't need to 7 ad campaign running will spend the money just go through the process far enough to wait and gets the management console.

When you signed up the logon the tools menu and select the keyword planner or if you already signed until google account you can use this URL to convey correctly will begin by clicking the first option which opens up this forum you can enter punch of keywords in here now you be spending some time with the tool said mentioned the full keyword analysis is critical cicadas give you some time don't rush it.

So you can experiment with the system to find out what works for you I suggest you start with a single keyword or small list to begin with.

You can also enter URL of the page on your site or competitor site event and google examine the page in the site will keywords of things related to that page. 

I personally find that very useful after al is the pages of the well optimized in the suggestions on to be very good.

You can also select product categories and google provide related terms remember this tool is really designed for paper click advertises some normal function CU shall forest and then you may want to experiment a little and see what you find useful.

Next set up the targeting probably into taking them a show of the current country languages selected the next three options interest in keywords used on google itself or google search partner negative keywords and keywords filter and over usual for our purposes click features.

The keywords options can be helpful the intent of the first and last to first tells Google to only see this keyword that closely related to the keywords you've provided.

you may want to experiment with setting that I would suggest that to begin with you turned all of as for the last item the default settings for too long to return sanitize keywords results which is fine for most businesses that some many need to turn adult terms On.

The keywords to include searching can also be very useful you can tell google Tony return key word phrases that include terms are you provide.

Finally, we have a date setting google shows California each keyword search for each month's and by default to averages that from the 12 months. you can modify that if you wish you may want to do that if a business is seasonal in some way for instance.

Now when you click get ideas google is going to grab the appropriate keywords and show you the screen as to get the charter that all it shows the number searches month by month four keywords of the tables below which is usually not used in this specially is we don't yet know how many of the keywords of interest so we can click this button here and get ready the chart.

Its click on the key word ideas tab now the first thing will see the keyword you entered into each one will see the average monthly search is how many times can we use a search for the specific keywords each month averaged over the last 12 months assuming you didn't change the date setting will also see some pay per click information and estimate of how competitor determines how much it would bid in so on ok why not interest in this PCC staff really how often people search for the keyword account.

Why because you want to know which of your keywords people using most often those the ones that componential bring you much traffic below the list google well now shows terms than related to the ones we intend a long often from these terms of search for services waved and define the terms you may struggle against. Now back to the add group ideas tab in this area will get a new century the same kind of information keywords ideas but the grouped into related terms which may help you dig through the suggestions.

So long now some of the suggest keywords and the usual someone out all we can take the latest drop them into the spreadsheet and clean out the clock to put the download button and download the date in excel csv format and then open the list in excel some of the spreadsheet program was fully excel files with the Don’t have the spreadsheet program when the computer you can save the date of the google drive and opening the google open this file google docs service as you can see you now have the list showing keywords and how often the search for each month you can delete the pay per click elements if you wish.

You can also delete the relevant terms and the console tougher badly and sold by search frequency. I know I said this before i saying again spent some time do you feel keywords don't rush it learn people researching for and be a step ahead a most be competition.

Planning Keyword Strategies:

When you have a keyword list when you gone do with this list well that's what SEO tool by locals you got to use this keyword your web pages and links pointing to the web pages, but which keywords you may have a very large list of keywords. So there are few basic things to consider a few different strategies different ways to use these keywords.

Financial information is the focus of the most popular terms the terms people using the most is possible in some business as usual businesses for a competitive and is how to target these terms for instance.

if your mortgage broker the chosen the ranking well for the turn more page is next to zero this is a huge new competitive area with a number of companies spend enormous sums of money talk inquiry terms such as mortgage and home loan.

There are areas that are less competitive records until company sells rabbit hutches you'll probably want to target the primary terms because the competition is so much less intending in very competitive business. You may need to pick keywords is less competition focus on lends a comeback to that idea in mind.

What I mean by targeting particular the keywords when the primary most popular terms or secondary less popular the terms all be explaining the specifics of how to use terms you targeting later in the course you plan to target the term of the time Rabbit Hutch.

You going to be trading web pages to use that term and optimize the page’s full rent and you'll use, in the eighth term trading tags.

Where to use Keywords:

• URLs
• Title Tag
• Heading Tags (“H” Tags)
• Description Tags
• Links Pointing to the Page within Your Site
• Links Pointing to the Page from Other Sites
• IMG Tags
• Body Text
• Bolded
• Italicize

in the eighth term trading tags you'll use the term in the body checks within the page and will trade links and you'll site to another page is pointing to that page your put the keywords an anchor text a text and the link that is visible to people viewing images.

You also want to create links on other sites pointing to that page again using the keywords anchor text. you can also put the keywords in other places such images all tend to bulleted lists using list bold text using italicized text and so on all explain the specifics and later lessons.

you can any we optimize page for a single phrase of the time as anyone title tag on the one URL and silent in some cases the Fraser optimizing 4 May actually be a combination for instance if you optimize for the phrase by rabbit hutch you less also optimizing for the Fraser rabbit hutch same time.

• Buy rabbit hutch
• Rabbit hutch
• Rabbit hutch plans
• Indoor rabbit hutch
• Rabbit hutch for sale 

however even though you're focusing on one particular keyword phrase for particular page you want to mix and other related phrases if you focusing on rabbit hutch bill also includes spread around the page terms such as buy a rabbit hutch rabbit hutch plans and ole rabbit hutch rabbit hutch decennial bunny Cajun silent.

On-Page Optimization =Changes You Make to Your Own Web Pages

So whenever keywords you choose will use these keywords in various ways both onpage and offpage to convince the search engines that your pages a good match is fuller's keywords.

On page optimization means things you do to Rome pages.

Off page optimization essentially means creating links from other websites pointing to your site.

Off course You have more long keywords to be working with so one strategy you might use is to create a list and work your way down in a noncompetitive arena you might simply sold a list of the most popular keywords of that all the work the way down the list creating pages optimized to each keyword one by one.

Passes may be a long-term program a small business my set a goal of creating one optimize page each day will serve a week allowed their way down the list in one key word phrase often of the for each page bill create some kind of quality useful content that can affect Camry the keyword for which the pages been optimized.

Geo targeting

Mortgage Denver loss Angeles

Mortgage broker

Buy Home Lakewood

To win the national business is very competitive want to do a full say mortgages well that couple options the first thing to consider is if you work in a limited geographic market it might be possible for a mortgage broker to target taking the city for instance.

In some cases, if ads targeting locally is essential there's no point to real estate and targeting the prologue terms such as real estate tool by how they have to target people and that the taking the city anyway as if somehow be told in a late in the course.

Long-Tail Keywords =

Numerous Less Popular

Keywords

The other strategies to go off toward a known as a long tail the words in a business man who searches and 90 for the most popular terms because the many thousands in terms that swamp and frequently search four in combination accountable search is the most popular terms so you back off the most popular terms and target terms load down the popularity of mixed.

To do want to be clear about one thing SEO can be very easy in some cases but extremely hard and others there's some businesses that impugns and competitive insurance loans and mortgages of legal services for instance and cases where success in SEO may be out of reach for many businesses into taking a small firms or melees required very intense investment of time and money.