Find A Quick Way To Understanding the Role of Content
What We'll Cover In the Lecture:
You need content in your website was ending the stuff from unending text show you have images and video and animation is also some of other things that from SEO standpoint the end of the day you need text or content as all explain.
So in this part of course the issue have been text into a site and in any of you have heard the phrase content is king well when explain why the phrase is completely misleading just not true but i am also explained what you still do need quality content and discuss a few different places you might find different ways might created.
The good news is you may already have enough content if you spend much time in SEO circles unit of your site must be more fiery site in order to complete in the search engines but not every web site has to be wind and even fudge and subject with world class information continue to the lessons and all explain why?
Content is Not King But it is very important:
The forget start content ideas would cover this content is
king thing. which is is a pet peeve of mine I hate this phrase it strikes me as
a really dumb nonsense in a statement that can this elite people into taking
the long path in SEO workers.
This is a very popular phrase in SEO business in particular
of course among companies that helps items create content I found more than
400,000 pages right google of the exact phrase content is king in combination
with the word SEO.
it typically means
that content of a website is more importance than the links pointing to the web
site but is clay sending wrong and his wide.
Is Content Important?
YES:
You have to have some kind of content generally means text
on your website is more content better than less content from SEO perspective.
YES
Can a Site with Great
Content Rank Well Without Links?
but can the site can write well with great contents but no links
pointing to it absolutely Not, can
the site with little content write well in the search results it has sufficient
links absolutely yes it differently can.
Does Every Site Need
Great Content in Order To compete in SEO?
Must the site that
once to write well in the search engines create world class content know often a site work with woods got just general
average staff of course and more competitive your Reno the more important
content becomes but is misleading to tell small business owners for instance
that the only way they can compete is by
creating world class content.
Example: “The
advice you’ve given us in the past has been extremely helpful two years ago we
were on the second SERP for several of our top Keywords, a year ago we were
towards the bottom of the first page, and now we’re generally in the top three
or four.”
it's just not true of giving example a few days before I
created this lesson I received an e-mail from a client of work and sometime ago
the company that manufactures picture frames. this company want a small
consulting time they told me that two years ago there on the second page of the
search results for the top keywords and they moved to the bottom of the first page
another in the top three or four.
How Did They Do It?
How did they do that again to take that content is king
focus this SEO campaign know they focused on page optimization and garnering
links pointing to their website subject you learn more about later.
So that I dislike about this content is king phrase it
misleads people by implying that is only one strategy be followed is
questioning all true many sides and is content strategies to be very well
that's a strategies route not liable for small businesses and not the only way
to play as SEO game now I said that you can move on to other lessons and learn
how content is important and how to play content Game.
You Need High Quality Content:
When people in SEO filter of content you to meaning text serving as a place a website is the images video audio animation and so on. But primarily the search engines are indexing text and even you try to optimize images and video for instance if text items and get index all be explaining how to optimize images and video and later lessons is as simple and often frustrating fact the search engines and buyers text is understandable because how often the search engines assess websites.
The easiest thing to do is really well the site say a bases Sesno meant anything beyond that it's really complicated the frustration of many web site owners feel as if they never really good website that does not have much text don't be a disadvantage in the search engines against less usual sites that have more content.
The Observer Effect:
Indeed is unavoidable focus on content is led to the creation of truly fast, does a text for the sole purpose of helping sites will rank well in the search engines.
The Observer Effect:
The Act of Observing Modifies the Thing Being Observed:
This reminds me of the observer effect in physics which states that when you observe something you necessary modify what you're observing. The search engines try to observe the web and in doing so if caused enormous changes to the web resulting in the creation of monumental quantities of content much of the garbage and literally billions of links,
so they will talk about later in the Course.
More Content=More Pages = More Keywords
So you do need textile content and the more the better from SEO standpoint but close the content has to contain useful keywords as I explain elsewhere in effect the content becomes a vehicle to carry the keywords that you want the search engines to associate with your site. The More content you have the more page is you'll have which results in more useful keyword placements and title tags URLs heading tags and so on which a learn about and later.
Two Essential Content Strategies:
1.Content to Carry keywords
2.Link Bait
In fact there two essential content strategies the first is simply to create content to carry keywords so you have lots and lots of pages in your site with the usual keywords and effect as a whole content creation industry built up around this idea.
1. Content to Carry Keywords:
You can by articles for as little as a dollar to this only one match the description of quality content and by the way the search engines getting better all the time and recognizing garbage text, so whenever content you do have your site needs to be decent.
2.Link Bait:
The Other strategies to create truly high quality content a bullet tract links this a concept known as link bait some that come later in the Course the ideas are you provide some in Seo useful and interesting funny in treating rent attaining the people willing to read from their web sites as providing the sort of links to the search engines reward websites for getting us pushing your site up in the search engine results and of course the links in cells will bring traffic to a site.
Actually link bait content doesn't necessarily have to be textile content could be video for instance it's the incoming links to do this Seo work for you than for each page of content you'll still have keywords in URLs title and so on.
How Much Content?
How Long is a Piece of String?
But how much content you need well that depends and up to get the job done but how much that is depends on how much competition facing the search engines and is often far less than people and the content creation business claim. It also depends on how the links you have pointing to a site and the quality of those links and more high quality links you already have the list additional content you need to explain in the previous video content is not king it's many one other tool and SEO as know.
1.You Need Some Content
2.Look for Content Opportunities
3.Highly Competitive Arenas Likely Need More Content
4.How Far Can You Get With the Basics?
So how you approach the content issue first you must have some content because the content and your keywords. Secondly the usual is look out for opportunities to add more content often find my consulting clients actually have additional content they could be using it isn on the site once they start thinking about question?
Content is frequently a real problem to E-Commerce sites which often simply grab a little text from product manufacturers and wholesalers and consequently end up with varied content like web pages. These two the E-Commerce sites for instance is selling the same product but one has twice the amount of Texas and other.
So web possible put more content into a site that does that mean you undertake a full content strategy as a long and mice and the web suggesting that a recite these times of high quality content and pretty much the only viable SEO strategy involves the creation of large amounts of content by writing articles and running blog and so on.
But this isn't true as one strategy and often work and can be expensive does not always necessary I'm always suspicious when people suggest one size fits all strategies without regard to context.
My Feel easy to consider two things first your competition if you're an intensely competitive area innocence you have a lot competitors actively using SEO to grab real estate in the search results page and creating large amounts of content may be anyway if you to compete. But the other thing to consider is how far you can gets by doing the basic SEO staff working with the content you already have in many Arenas is a tiny possible for business.
To work with what they've got benched beef up the content of little expanding product descriptions for instance and optimize page is a result describes send putting keywords into URLs title tags heading tags scattered throughout the body text and so on and then use some of the basic link building strategies you learn about later in the Course to is not necessary for every business to get into the content creation business and an order competes in the search engines many will find it you very well without spending large sums of money and content.
Creating or Buying content:
As you learn to although not every site needs a full blown expense of content strategy all sides do need in some content and more is doing better than less which raises the question where is this content coming from you have a number of options.
The first thing to do is grab the low hanging fruit in most cases is already content available to you fairly obviously. For Example, if you have any, E-Commerce site will product information is available gather together everything you possibly can pass the manufacturers and wholesalers full information they have if you are a work for the manufacture the top of the design team about what's available and so on. There is usually content available if you look for it.
Finding Content:
- Create it Yourself
- Pay Someone to Create It
- Find Existing Content
Now as a sprain area one keyword strategy is to develop a list of keywords for which you want to write well and create and optimize page for each one working your way down the list for such a strategy you may find itself in a situation which you need to stretch a little more move past the low hanging fruit a century you have three options. You can create the content itself pay someone to create and will look to other forms of existing content.
Creating content yourself and I have some means finding someone within your team to create it can often be difficult because it needs to be well written content and not everyone is capable of producing that if you're lucky enough to have access to rioters either the market, no patch technical writing comment as great but in the case a small one person businesses you really need to decide if you're capable of producing decent of content and four to me I've seen a number situations in which my clients and attempted to produce content themselves and not terms such a great job of its. The Course creating content is also a time consuming which is often a problem for small business people.
Look's Shorts cuts as you write some reason of content you find the web summers of articles relating to a business and often provide links to those of article as you can write reviews of other websites and products is often those content relation and many popular web sites being built around site via sites and affects and business and talking about other sites in fact has essentially Pinterest an image content duration Platform.
Find Writers:
- Local Colleges
- Craigslist
- eLance.com
- oDesk.com
- Guru.com
- Naukri.com
- Freelancer.com
Of Course you can also by content or pay people to write content is big business in fact you can hire people to many channels on locally passed through local college bulletin boards to increase list well that's through the freelances sites such as Elance.com, ODesk.com, Guru.com, Naukri.com freelancer more.
You can find very low cost content sometimes rely people and clearly did not learn English as a native language will vie would not recommend that while people have used a very low cost and low quality articles too many actors keyword vehicles SEO purposes the search engines are getting better all the time and recognizing garbage content. it's also a real problem when we live visitors arrive when you'll site and discover how badly lit and it is this can really hurt your credibility.
There also a number of companies to focus on creating content for web sites, such as Braff them an idea launch these countries provide much higher quality work the course are generally more expensive.
Content Firms:
- Brafton.com
- IdealLaunch.com
- Contently.com
- StudioB.com
Than often a prohibited the SEO some of these companies and staff writer’s others provide an exchange in which writers and buyers can connect. Search for the term content marketing and you'll find plenty of these companies.
You Need:
- A Work for Hire Contract
- To Check if the Articles Are Unique
Here are a couple of things to consider when buying content first so you need a contract the states of the work is at work for hire at least if you in the United States if you don't have such an agreement and the right to owns the copyright of the article so can we sell it to on the sites.
The second issue is that offend many riders do just that they write an article for site owner and elsewhere or batch of commission tried in article so the search for existing articles send that to you is click get a grab an article from someone else's web site and to write it after all.
Discuss duplicate content and later lessons and it's not necessarily disastrous situation some people claim but still a few working with the right and create 100 articles for you.
You don't want to then discover those 100 articles and dozens of other websites tools such as Copyscape.com can help you find out if an article uses port is being used elsewhere.
You Need content you may not need a lot of your SEO campaign you should think about the low hanging fruit lady may find you have so much competition that you really do need to invest more content but you may want to see how your SEO campaign develops before you make a decision set for the moment you might want to just jot down the list of possible places that you can find content it started with.
Links from Creating or Buying Content:
- Brafton.com http://www.brafton.com
- WriterAccess http://www.writeraccess.com
- IdeaLaunch.com http://www.idealaunch.com
- Contently.com http://www.contently.com/
- StudioB.com http://studiob.com/
- Copyscape http://copyscape.com/
More Sources of Content:
The always thing to do is to create brand new content your website either by writing yourself or paying someone else has explained in early Lecture’s you should serve the pub fruits that content is waiting to be used are where else can you find content your website.
There many ways by content as a scene this lesson in ideas of stress in this lesson me that just ideas infect is a multitude of information sources. I wanted his plans and seeds in your mind another idea may grow.
Let's start with open content you may have heard of open source software is free Software. Software created by a programming community software that anyone can take and use under certain conditions well is also open source of content or open content sometimes known as copy left as opposed to copyright. The obvious examples with the Wikipedia of course anyone can take and use on their website any other performer Wikipedia a with a cracked attribution.
Wikipedia articles are covered under the creative common the licensed the most common such a license but there are other forms and Wikipedia isn’t the only Wiki of his content you can use infect Wikipedia his own a list of Wikis page contains dozens of different wikis covering areas and music to genealogy from the mathematic to stall was fiction.
Search for:
- Creative Commons
- Share alike
- Free content
Search of the terms create of commons and share a like ad in conjunction with general keywords related to our area of interest can help you find more materials. You might also use the search term free content of course.
“Copyright protection under this title is not available for any work of the United States Government, but the United States Government is not precluded from receiving and holding copyrights transferred to it by assignment, bequest, or otherwise.”
17 U.S. Code 105 – Subject matter of copyright: United States Government works
Another form of content you may be able to find the phrase government published materials other countries will have other rules of course there are few exceptions much of the post office's materials and not public domain name the people printing their own stamps and some details of the been donated to the government may still be covered by copyright law and works created by the national technical information service will buy nongovernmental agencies working for the government may be copyright protected.
Federal Content Sources:
- Fed World: www.fedworld.gov
- Federal Digital System: www.gpo.gov/fdsys/
- Catalog of U.S. Government Publications: Catalog.GPO.gov/
- Library of Congress – Government Web Resources:
- LCWeb.loc.gov/rr/news/extgovd.html
- CIA’s Electronic Reading Room: www.foia.cia.gov
But the vast amounts of information are available free from U.S. government and so does text and content but Audio and video to try some of the sites to find government materials. Or search the site: gov and then your keywords.
Example: Site:gov rabbit hutches
Syndication Services:
- Feature well: www.featurewell.com
- Brafton: www.brafton.com
- More over: www.moreover.com
- Studio One: www.studioonenetworks.com
- Universal Uclick: www.universalUclick.com
- Yellowbrix: www.YellowBrix.com
- DMOZ: Content Providers: www.dmoz.org/News/Media/Services/Syndicates
- Real Estate Content: AKZOMedia.com
Another person look for content is more traditional syndication services content syndication essentially been around for a long time it predates instead by many decades of think of newspaper syndication for instance so the number some cases services you might want to look into and you may in fact find specialize service is the focus on particular industry searches AKZOMedia.com which focuses on the real estate business the problem courses and you have to pay for this kind of content.
Advertorials:
- Brandpoint: www.brandpoint.com
- First Advertorials: www.firstadvertorials.co.uk
In a similar vein of the advertorial companies such as brand point which actually provide free content and using quite high quality advertorial are articles that appeared the editorial content actually advertisements this is a very common in the newspaper business has been going on since Alisa 1940s.
These days that advertorial companies distribute content for both newspapers and web that content is free because the people who want advertorials distributed payee in the hopes of the content is picked up. if you do use editorial content I recommend the UI that don't include links and the content pointing out on the sites with there are any links them no follow links this is a subject of two about later in the lesson about the buying and selling of links.
Is another form of content syndication the article libraries this is the popular link building technique the ideas of people write articles, the buyer section of the bottom of the article to linking it to polls and distribute the articles through the article libraries. this fall mothering Linked building isn't as effective as it used to be that there's still lots of content available after the library's.
Article Libraries:
- Article Dashboard: www.articledashboard.com
- EzineArticles.com: www.ezinearticles.com
- Goarticles.com: www.goarticles.com
DMOZ: Free Content:
www.DMOZ.org/Business/Publishing_and_Printing/Publishing/Services/Free_Content
Much of it is very low quality you can sometimes find decent stuff than probably want to check to make sure it's not already use and hundreds of other websites.
Especially if you spent any time researching SEO in some cases use of content sources described in this lesson will result in your site containing what is known as duplicate content is a problem in some cases perhaps but not as often as the SEO this information suggests an all explain more lesson later in the section.
Links from More Sources of Content:
- Creative Commons http://creativecommons.org
- Wikipedia List of Wikis https://en.wikipedia.org/wiki/List_of_wikis
- FedWorld http://www.fedworld.gov
- Federal Digital System http://www.gpo.gov/fdsys
- Catalog of U.S. Government Publications http://catalog.gpo.gov
- Library of Congress - Government Web Resources http://lcweb.loc.gov/rr/news/extgovd.html
- CIA's Electronic Reading Room http://www.foia.cia.gov
- Featurewell http://www.featurewell.com
- Brafton http://www.brafton.com
- Moreover http://www.moreover.com
- StudioOne http://www.studioonenetworks.com
- Universal Uclick http://www.universaluclick.com
- YellowBrix http://www.yellowbrix.com
- DMOZ: Content Providers http://www.dmoz.org/News/Media/Services/Syndicates
- Real Estate Content http://www.akzomedia.com
- Brandpoint http://www.brandpoint.com
- First Advertorials http://www.firstadvertorials.co.uk
User Generated Content:
The wine well began with the concept of using Generated content and many of the world's biggest websites are based on use generate content and use generate content can be a good as SEO strategy to.
A tiny way uses a generating content I mean that the visitors to the service or site create the content that appears on the service on site. The early online services back in the 1980s the small BBS or portion will systems CompuServe a well prodigy and so on all based on this concept the company will provide a platform the system and the member this would generate most of the content.
Will recently sites such as Facebook Myspace Wikipedia YouTube Twitter LinkedIn, reedit, stumble upon or so on an or use the content based systems. The companies running the sites provide the software and the uses of the site provide the content.
So possible play the same game and your website by providing away for visitors to the site hosted on content. The most common way to do this is to set up a bulletin board discussion board system within your site.
If you can attract enough people to the site to create a community forum then each time someone write something in message keywords a being added to a site and as a discussion expands more key worded pages been added your visitors a building key worded pages for you. This E-commerce site has more than 25,000 key worded pages from its form index by Google.
Now this technique is not for everyone and usually not for site to starting out you need critical mass and of people coming to the site to get the discussion going. However, that something has been used very effectively by many sites if you can make it work in a money to get in SEO boost yourself people come into the site for the discussion.
One technique is often used to it as two in effect term customer support into a conversation and that, conversation often help in the search engines websites providing custom support can have community support areas for instance each time someone asks a question that's more key worded content many large software companies if successful use this technique text for instance the company that makes a screen capture sulfur been used in the course is over 40,000 community support pages indexing google.
This is not a strategy to be taken lightly oil and deftly not for most people just getting started on SEO work as it can take some careful planning and a lot of energy get started.
Duplicate Content Can it Hurt:
This is the sensitive issue the issue of duplicate content is sensitive because this is below misinformation about it in SEO World. in effect am sure many of you will Perdue have duplicate content and your site the site will be penalized that is google when other search engines will downgrade will block your site they find duplicate content.
Well Duplicate content can be a problem that is ready the site killers may all be clean prevention in this lesson.
What is Duplicate Content?
- Content duplicated (Repeated) Multiple Times in Your Site
- Content in Your Site Appearing on Other Sites
The definition of what is duplicate content typical mean two things between content on your website that is duplicated within your site that is the same content is appear on multiple pages or it can mean content on your site that appears on other websites.
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Why would you want a page on your site appearing multiple times sometimes it occurs because of technical problems on your site or perhaps due to trick and use the popular in years past for companies wanting web pages to appear when people in different cities searched to take the page of content and modify to slightly for those different cities to really change the name of the city leaving the rest of the content the same for instance.
Same Content, Many Sites:
- Press Releases
- News Articles
- Product Information
And how about the same content and different sites that happens very frequently have a very good reasons press releases often appear on multiple sites a new articles the same product information may appeal and dozens perhaps hundreds of different the e-commerce websites. So does google key lies for these things know So google found a situation with an egregious level of content duplication within sight that appeared to be done to manipulate search results that can be a problem.
“In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive or users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. However, we prefer to focus on filtering rather than ranking adjustments.. in the vast majority of cases, the worst thing that’ll befall webmasters is to see the less desired version of a page shown in our index.”
Google Webmaster Help
But the google engineers on steep that they know that most content duplication of accidental or intentional but innocent Willie shouldn't multiple websites carry a new story from a new syndicated for instance why shouldn't the product manufacturer provide the same information to multiple online store. So in most cases the search engines do not penalize sites that you might eliminate some pages from the index specially in the case of insight duplication.
So is the proof I promise is an article in the Associated Press website click of the google in search for the article will find it on us different websites these pages clearly haven't been blocked by google Allen is google penalize the web sites google engineers it is a well aware of new syndication is that book sites doing this and have to block off the web.
So clearly duplicate content really gets dumped and can come up in search results effect look this google has more than sixteen million pages indexed on the associated press site with a really do that if it would try to stamp out duplicate the content.
In effect google has provided a special tag for dealing with duplicate content a way to tell google where the preferred the original content can be found the canonical tag is one found in the associated press article is simply shows google where to find the original location of the article.
“While we encourage you to use any of these methods, none of them are required. If you don’t indicate a canonical URL, we’ll identify what we think is the best version or URL.”
You don't have to use this tag and most content posted on the web does not of google suggests using it on Al and google may still in all the tag if you do use it choosing to make its own decisions. Solely if you're allowing other websites to usual content to be a good thing to get those on the sites to use the tag to point back to you as turning google you'll site to break higher for that piece of content.
Same Content, Many Sites:
- Unique Content is Best
- But Duplicated Content is Often Fine
- Especially if you Modify It
Now and settle this is not the best thing to have enough article your site appearance hundred on the sites. You need content is always going to be better to but that doesn't mean duplicated content can never be effective because of the different variations in other words of the page the navigation the title tags description tag URL and so on. For example, a article put into the site but is targeting local traffic will have city location names within that page that will be present alongside the outgoing of the sites for the more you can mix things up a little change Headings and the content of the trade modify the sentence of two break it up into pieces and so on the course of the license allows you to do so.
So duplicate content is ready a real problem as specially due not playing ingredients search engine manipulation tricks.
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