Learn How To Start SEO You First Small Steps

What We'll Cover :

By Mail You Should Understand your keywords and Prepare you site in this Part of Course understand a few useful first steps in your actual SEO campaign. Is always a good thing to know how much your site is already indexed create a sore baseline. 

You can very quickly as the search engines to tell you how many pages that have an index of shrewd simple technique doing that and if your site isn't indexed well all provide few clues as to why that maybe. I also want to go to the search results when you search of the major search engine these days result is you don't always come to the same place become several different indexes. 

So middle of search results page dissected an event and all explain which piece is your controller and how the wish you don't or lease would you can't influence through SEO.

Is Your Site Already Indexed:

If you already have a Website, you might want to check to see if the site is already index in the search engines and if so how deeply how many pages on the site are included in the index.

• site:yoursitedomain.com
• site:udemy.com

You can do this using the site: domain name syntax in both Google and Bing. Yahoo gets its search results from Bing so there no need to check beyond separately all you need to do is type site: for by your domain name and press enter.

Both google Bing will show you search result your site into and tell me how many pages are indexed this is over an accurate number in the particular with very large sites. as you click through the results pages that number may change but it does give you good idea of how much in the site is indexed of course you can use this to check up on competitor’s sites to. You can also use this technique to find out how many pages and you'll site are competing site have a particular piece of text to start with a site: peace than at the text you want search for like this.

By the way when you put a search term into quotation marks like this you ask in the search engines search for that particular exact phrase not just a separate word. You can even examine the site a more detailed ways using other search functions like this. in this case and asking google defined pages in the site that contain the text rabbit - hutch in the URL the stonework and Bing because seeing URLs syntax is in use by Bing oversee have to match up the correct syntax for the search engine you using. what if you do have a site and isn’t indexed why would that be well as some L explained in the lecture.

Why your Site May Not Be Indexed:

In this lesson I showed you a quick technique two figure out these is the site is already index by the search engines. Let’s say you discover that it isn't all bad as it is very small proportion of the pages are indexed ways that one when you assign be indexed there are a few possibilities.

• Brand New Site
• No/Few Links
• Robots Problem
• Bad Web Server
• Bad Domain
• Bad Canonical Tags
• Complex URLs

Brand New Site:

Is a pretty new site will maybe the search engines haven't had a chance to get to it yet however the major search engines incredibly fast indexing web now you really shouldn't take long for them to index to a site if you have links pointing to the site. If the new site is sufficient links pointing to it that can be picked up in days and hours even in the right circumstances.

No/Few Links:

The most common reason for the site not be indexed is it simply doesn't have links pointing to that from other websites if it doesn't the search engines can't find it.

Later in the course shall be telling you about ways to submit your website in to the search engines ways to tell the search engines that your site exists. But submitting to the search engines is still other reliable way to get your site indexed the search engines really want to find links pointing to a site from other websites off told the basic reason goes gift know we can bother too  late to your site how useful can the site B and why should the search engines bother indexing the site nobody wants to link to essential and should do have a few links and you still not indexed well that's the links from web pages that in cells of not being indexed by the search engines.  

So the search engines don't know the links exist or maybe the sites of themselves unpopular to the search engines rarely indexing the sites and frequently.

www.Majestic.com

In the lesson will be looking at ways to analyze links that is just a quick way to find out if there any links pointing to a website go to majesticseo.com. This is a link analysis site with the vast database of information about links between sites and pages on the web. into the URL of your website into this box’s and press enter and click the search button it which you may want to see something like this will come back to linking analyses.

Robots Problem:

So a lack of links is the most common problem but there are other possibilities when is it you have a problem with the robots.txt or robots Meta tags that you instructing search box to not index site will be looking at these things later in the course.

User-agent: *

Disallow:/ *

 But for now are just mention that this text and robots .txt file will block the search box this is a likely to happen but it does sometimes when someone makes a mistake and creating the file on even seen a case in which a site was hacked and this text added to the robust a text file an order to kick the site and the search engines.

Bad Web Server:

Another possibility is your site hosted on a really bad web server if you'll site was very slowly was simply not functioning much of the time the search engines will have trouble reaching your pages and even if they’d do manage to mix a site will infect key lies a site they don't resent search results to the users that simply don't work well.

Bad Domain:

Another possibility is a bad domain name a domain name has been used in the past SEO trick and it permanently damage permanently pencils by the search engines this is unlikely you can happen and can be very difficult to diagnose.

Research a Domain Name:

• DomainHistory.net
• Domaintools.com
• Archive.org (WayBackMachine)
• Search for the Domain Name

You can investigate the domain using services such as domain history .net and domain tools .com, to see the domain names history and find out where there's been used  before it is a brand new domain of course this can't be the problem you might also use the way back machine that Hawkeyes .org to take a look of web sites  are used to be on the domain to see if it looks sampi to me you might also to the search for the domain name to see what people may be saying about it that you find people in forums complaining about it.

Bad Canonical Tags:

And other rare possibility is broken and canonical tags use tag to use detail search engines the source of content of a webpage you learn more about them in the lesson on duplicate content if the canonical tag is accidentally misused it can cause pages to not be indexed in effect it's telling the search engines to index a different page.

Complex URLs:

Finally, another possibility you'll site is using URLs that too complex this is pretty where these days but a few years ago dynamic websites sites and which pages were created on the fly by inserting data from a database into templates and sending the page L requested by browser research board dynamic websites often had problems of indexing. Also use sites using session IDs every time the page and served could run into problems but indexing problems due to these issues are rare today.

Issues that may cause problems pretty much an order of likelihood if you do have problems and indexing really the most common problem and is likely issue is linking just a map and links pointing to a site you learn what to do about packing detail later in the Course.

Links from Why Your Site May Not Be Indexed:

1. Google Submit URL Page

https://www.google.com/webmasters/tools/submit-url?pli=1

2. Majestic

http://www.majesticseo.com/

3. DomainHistory.net

http://www.domainhistory.net/

4. DomainTools.com

http://www.domaintools.com/

5. Archive.org - WayBackMachine

https://archive.org/web

Understanding the Search Results:

So far in the course are focused on preparation how to get ready for SEO campaign from picking the right keywords to selecting the right technology. In the next section will get started beginning with think about the content you go into place onto web pages before we do that group ideas when they shall you understand where the search results come from the which pieces of the search results page were trying to affect.

Organic / Natural / Free Search

  Results

= Results Gathered by Search bots

Their various different components and sources the search results and our primary focus in the course is with what is known as the organic natural free search results. These of the results of the search engines collect by using search box scrolling the web gathering data the look this page’s search results and figure out what all the different pieces all will look at google basic stores the same for all major search engines that the search results page comprises various different things in different places.

I search for the term rabbit hutch and various things appear. At the top on the rights we have product results this stuff actually comes and google shopping index and all major search engines have similar types of results if we click on the shop for rabbit hutch on google link will be taken to another page with more shopping results. 

We won't be looking and how to get into the shopping results in the course because as the advertising strategy a totally different thing from SEO you can see every hear that this a little sponsored heading a euphemism for advertisement that the top of the main: we can see a couple PPC ads coming out of the google AdWords System the pay per click Advertising System all major search engines use paper click advertising.

PPC = Pay Per Click Advertising

So called because advertises a charge the fee when someone clicks on the ads not one that is displayed and again this is not what the concern within this SEO course.

Below the ads because see some image results these images actually do come from your organic results index search results coming from the prime the search engine index created by the search box traveling around the web gathering information for click the images link was seen more images were discussing image tag late in the course have told a little about how to get your images into this area.

Our the hear on the right to see more paper click adds this entire column this PPC ads from the AdWords System these days google displays a little Ads icon to denote of these advertisements.

Finally, doesn't get down the page we see the full gamut index results as a typically traditionally ten search results but in this case are actually knowing that some reason in effect google as recently moved away from always put in 10 organic results into the results page is also increasing number of ads that may appear the top of the page the use of the defector limit of three enter the top they you may see more these days.

However, in some cases you're getting results may be pushed low down that search for pizza we still have adds of the top of the page and down the right side and no shopping results this time but we have another cup of things.

First we were noticeably of local results in fact if I click this more pizza link leave and go to the page that shows a map of pizza, locations. will be told him about these results late in the course in the section local search that this information does not come out of the organic index. So much it will be discussing the Course doesn't help you get into this a local results area.

Google My Business

https://www.google.com/business

Rather do you need to register business in the google my business system so if you need to be in this area make sure you don't miss the local search section of the Course.

Over the right side will send information box that knowledge graph these things provide snippets of information are people places things companies and so on. In this case we can open up the box to find nutritional information. 

The information knowledge graphs come from variety of locations including specialty information such as with the Wikipedia an and the CIA world fact book but some of the inflation does come from your organic index.

And effect in the lesson from structured data markup all be explaining how you can feed information to the knowledge graph in some cases and lease information write yourself and your company.

Now if you scroll down the page and will the see organic results again we have nine results here. These down he also looked like an organic result but noticed a like separate line here I think these results are actually coming out of google news index.

Is an example and use results being fed into the top of the page will probably person lesson on use results in some point is not really focus of the Course.

A prime focus and Course is on your organic results would you need to do use your pages a website to have your results rank well in the search results the data by google search box and the other search engines. we won't be looking at how to work with advertising results and we will take a look at the local results and knowledge Graph.