How To Start Basic Page Optimization Visible code

Previous Lecture we looked at How to code few things are pretty much hidden to the person viewing the page and the browser. 

In this Lecture with a look of more visible components things that can be seeing such as body text the Headings and images and pages these components is very importance because search engines really want to know what's in the page will the visit to actually sees when search-engine  looks and hidden components in only does and does is hoping to find clues about what the no hidden components might be. The overriding concern is the page content will benefit visitors to the pages can get in the page, So move on and you'll learn how to code these visible elements.

Heading Tags:

Now let's look at heading tags and easily used in yet often forgotten SEO tool. The HTML H tags and although heading tags they do not Headings introduce body text. 


Now I've recently heard it said in SEO community that H tags don't matter on the strange reasoning that they help but not much so that with using well and google recommends that you use H tags and they probably do help SEO a little so why not use them.

Well he is why people often don't use them this Headings being created using CSS and meeting H tags it's using a class code product on the label to define what the text looks like on the image. 

This is common among many web design is these days it's common use CSS the skating star sheets to do all the formatting. The problem is a dozen tell the search engines that the text is headed text.

Why do we want to tell the search engines the text containing keywords is header text because if the keyword is found in the head to the search engine has a good idea that the keyword must be important you don't put the relevant related words in Headings a full you put words that describe what followers in Headings so I do believe H tags heading tags are important?

He is an example of the situation which H tags are being used this a new set is n H1 heading the top level of Headings. 

The web design is still able you see a system modify of the techs will appear in the browser but is also telling the search engines that this text is heading text so nothing's lost is really no reason not to use H tags by the way notice the item prop equals name attribute in to the H tag that is structured data markup way to tell search engines what does text actually is that it's the name of a product this is a subject we can be looking at and later lessons.

So there's several heading tags in HTML and h1 to h6 different hierarchical levels you don't have to use them all and you don't have to use many on your page but if you do have Headings specially when your product Headings will page titles above body text you might as well use H tags and of course you gone be putting the keywords for which are optimizing the page into those Headings.

 to this point you might want to play around with heading tags in your sample test page figure out how to create the Headings and whether editing tool you using an effect you might need to work out how to modify the cascading style sheets so that H tags appear on your pages and the way you want them.

Body Text:

In this Section will be told in a body text that text visitors can see on your web pages and want to do with it from SEO perspective I told her the heading tags earlier in this lesson of focusing more on the other Texan page visible no hiding text.

Essentially want to put keywords into the body text if you're optimizing a page for the tur rabbit hutch for instance you want to make sure that those words appear within the text visitor concede. 

• Google Wants to Match Searcher’s Keywords with Content:
• Everything Else Is a Proxy, a way to Assess what the Content Is About:

Think about what google in the other search engines are trying to achieve google once to provide links to pages that are a good match for searches search query the keywords typed into the search box so although google looks as some keyword basements than always obvious to someone reading a webpage such as in the title tag and URL at the end of the day was really try to figure out is this is that contents that this page provides to a visitor of good match for these keywords us having keywords and the content is critical because as the content that google is trying to assess and all the other indicators title tags URLs links point to the page at the end of the day these and many proxies clues that google is using to interpret what the page content is all about and how relevant it is to particular keyword searches.

 while putting keywords into body text you might think about stressing those words is little being some clear how much this helps but hurt in fact in many cases the techniques and some going to explain actually make your pages will readable and easy in the site visitor the stand.

Bulleted Lists: <ul><li></li></ul>

Italics: <i></i>

Bold: <b></b>

Strong: <strong></strong>

First avoid huge blocks of text rather think Chongqing break large paragraphs into small paragraphs and use bulleted list of breakup concepts further and says bulleted lists will contain your focus keywords you can also use bold and italic text and the HTML strong tag to stress and focus keywords don't ever do it and don't make it all appeared calm to but a few stressed keywords here and there offline.

Keyword Density:

• #of Keywords / Total Words in Content
• 10 Keywords / 200 words = 5%

How often should your keywords appear in the body text that isn't what keyword density should you use keyword densities major of the percentage of the body checks accounted for by the keywords for which are optimizing the page, So for instance if you're optimizing for rabbit hutch and 200 words of body text and use those keywords five times the total of 10 words in the keyword densities 10 divided by 200 of all 5%.

Now I'd like to tell you the Indus engines you should use in effect you really want to go out and  find all sorts of percentages search for keyword density you'll correct keyword density and you'll find lots of different advice often very precise one SEO Bundy claims and you want to write well in yahoo you need 3% keyword  density packed with google you need 12 percent others say you should target for 6%.

These numbers are complete nonsense based on to the unscientific analyses I want to tell you how these statistics are derived go because it is kind of amusing is a real world and on SEO exam that saved get together a few hundred doctors of both sexes and various races and measure the height and you determine the height of the average Dr. That hiked their four must be the best height for Dr. and effect people is that height are more likely to become doctors of course actually some meaningless number that and sell a keyword dancing percentages a density percentages of the average densities of high ranking pages for various keywords.

“That’s just not the way it works. work the keywords in, in a natural way…have it read naturally. I’d love it if people could stop obsessing about keywords density. It’s going to vary. there’s not a hard and fast rule.”

Which a first glance may sell significant but in fact is totally meaningless there actually is no target keyword density the true answer is keyword density depends some pages will have a higher density and others pending on the content.

Rule of Thumb:

• Sound Clumsy?
• You’ve Gone Too Far

So is my role of some you want to scatter the phrase throughout the body text you would frequently but not too frequently will read what you've written and if it sounds clumsy if the visitor to the webpage would find the frequency to be on tool irritating and you should also include other related phrases and synonyms again if optimizing body text for rabbit hutch you might also include terms such as rabbit books and so on. 

Body Text is Important but only one keyword Location Anyway, So Don’t Get Hung Up on 

Density:

Remember we already have a focus keywords and the URL title tag heading tags and so on So is no like everything depends and the keywords over and over and over again in the body text body text is just one more clues to the search engines use to don't get too hung up on the density just make source the focus terms scattered around it does is so we're you read it.

Separately that this isn't a problem the far more common issue I see when consulting on SEO issues business people is that that content is really liked on keyword's not have the present explained earlier in the course some readers creating your content needs to be thinking of keywords of doing so.  in this page them so earlier for instance the relevant term could be used more frequently in the body text of the density and that is the problem here.

So at this point you might want to experiment a little with body text in your sample page level body text see no evil weed your keywords into it as you associate keywords and make sure it does is send clumsy.

Images:

Times are look the images new web pages because you can use them to carry keywords two effect in two ways images can help you first you place keywords into the image tag to tell the page in which the images placed.

The course and images in cells sometimes often come up in the search results as you can see here.

<img height=”135” width=”135”src=”http://www.yourdomainname.com/images/image98769.jpg”>

So let's look at the first issue adding keywords to the image tag to help in the search rankings is a simple image tag there are a couple of things and do your first begin use keywords and the path and file  name the original is an very helpful  from the keyword your state why not use keywords and the path the image folder itself could be named rabbit - hutch - images for example and the file name can have keywords In to.

You can also have keywords to the image tags hold a tribute for years the all tend to be was used to display text of an image when pointing to that image as you can see here. This is often known as a tool to the was never really intended for that purpose rather it was intended as store text and will be shown in place of the image in on graphical browses or if images are turned off and the browser last I checked the three major browsers chrome Firefox and Internet explorer no longer use this text to display the tool tips.

<img height=”135” width=”135”src=http://www.yourdomainname.com/rabbit-hutch-images/fancy-rabbit-hutch.jpg”>

<img height=”135” width=”135”src=”http://www.yourdomainname.com/rabbit-hutch-images/fancy-rabbit-hutch.jpg” alt=”Fancy Deluxe Rabbit Hutch” title=” Fancy Deluxe Rabbit Hutch”>

The preferred method to create tool tips these days is to use the title attribute so you might actually want to have keywords to both attribute and title attribute like this.

So we now have keywords in the tag will appear in a web page may help page optimization a little body of a huge and now but that's a bit or when the optimizing images cell in the hopes of the image will come up in the search results well there are few things can be done.

• Keyword the Tag
• Keywords in the Body Text Around the Image
• Keywords in an H Tag Immediately Above the Image
• Keywords in a Caption (<fig caption>)

Firstly, keyword in the title tag of course the path file name and Alt and title attributes as reducing that you also want them a show the keywords for which are trying to rank the image appear in the body text near the image as well as an H tag above and close to the image you might also plays keywords into an image caption. 

EXIF = Exchangeable Image File Format (JPEGs and PNGs, not GIFS)

Another thing you might want to do is ensure that the keywords and the images and Meta data this is often known as the EXIF data over actually there are several Meta data formats Meta data is present in JPEG files and. pngs, files and often Gifs. an not shower how much this helps if the tool google has stayed in the past that it does read a Meta data it's unclear how much weight if any gifts to this data for ranking know still it's only can’t hurt.

You can get to this day to using various EXIF editors you'll find fields such as description title comment and that's a keywords field as a filter not in the file already you can often add them even sometimes even access as data through the file properties in windows and right click on an image and select properties and click the details tab however you might not be able to access all the data through this message and its if editors deftly a better way to go.

One more thing you can also tell google where your images or using and xml images site the summit will get later in the course so that now you might want to break and take a look images figure out how your website tags them and how you can improve the situation and change the image has a file Lanes and that all too tight lipped use about Meta data so has informed your optimization and creative process the images it was says that page ranking.

Internal Links:

Later in the course we going talking about links so all know how you work getting links from other websites to on webpages is absolutely critical however as was an important place links within your site from page obviously you need links your site to help people find their way around this several issues related to link in SEO perspective. 

Links Help:

• Search Engines Find Their Way Around
• Pass PageRank
• Tell Search Engines the Referenced
• Pages' Subject Matter

Obviously want to help the search engines find their way around your site two is the search engines can't find pages to come index them  additionally providing links to pages helps the past page ranged from one page to another page and is a full of folks and pages someone will be told in a later in the course. But there's another issue keywords in linked anchor text tells search engines what the pages about if the search engines sees a link with the  words critics course and links anchor text that can be pretty show of that the reference page the page link and links to is not about baseball's course right because another clue to the search engines to help them decide what subject of pages all about.

Anchor text:

<a href="referenced-page.html">Cricket Scores</a>

Anchor text is a geeky term for the text and the link that is visible to somebody viewing the page is for instance we have a link the URL off to the href tag shows what the link points to and the text between the A  tags in this case the text Cricket Scores is the anchor text a text that is visible on the webpage.

Two Forms of Early <A> Tag:

•  An Anchor, or Bookmark: <a name="AnchorA">Bookmark Here</a>
•  A Link to the Anchor:<a href="#anchorA">Link Text</a>

Y anchor weld is a little history links it created using a tag and a stands for anchor A tags in versions of HTML prior to HTML five could be used to create those links and anchors within text bookmarks within the text in effect that is clicking from one form of a tag would take the user to the point at which the  other form of anchor tag could be placed in the page.

In HTML five bookmarks we placed on various different tags using the ID attribute the course we don't need to go into that here.

So as will learn later in more detail the keyword an anchor text a critical tells the search engines what the pages about as they should be used to route to a site went and  pages in particular and links and improvements pointing to other pages are useful of links in navigation and list and don't over do it don't place the link on every content of the keywords around site for instance a smattering is rules and every focus on making short more keywords want your most important optimize pages and berries other pages to a site.

Common Problems:

•  Not Enough Links
•  Not Enough Text Links
•  No Keywords in the Text Links

There are three common problems is fuller's internal linking goes. 

Firstly many sites in the don't have many internal links 

Second even if  they'd do have internal links are often image links you really need text links the past clues to the search engines will learn as we've seen earlier you can also ensured keywords an image tags.

I'm not saying you should never use image links to make sure your site also has some decent text links get around finally even if the site is plenty text links there often like old click key links links leading people to other pages but without decent keywords in them.

So at this point you might want to stop and take look of your webpages and working on executing site could you but will links into the site dealings contain decent anchor text with good keywords on in most cases are plenty of opportunities to add links in there to provide an extra little optimization used. 

Link Blocks:

We look to the idea putting links inside your website and how can help you in the search ranking. Placing links paragraph text is a good thing Let's take very quick look and additional technique to get links into a sites using article link blocks.

Essentially these are blocks of links normally near the bottom of your web pages and have some of the page throughout your site. 

Here an examples is a very common technique and there's no need to be scared of it people often think that is somehow cheating but if search engines penalized every site for doing this half the size and the web will be dropped don't know the ditto the last of these may be borderline events even over the line.

Of course you want to a links to your important optimize web pages and you want the link anchor text to match and close the match the terms which the pages optimized you don't have use the same block of links to route you might also have a few variations as one wall for each area of the site will product category.